Lets start with some basics for why we use Analytics. I knw this is a very basic thing and everybody must be knowing this but still there are a number of newbies who wana learn BI and search for some matter on the same. So lets start…

WHY ANALYTICS???

First of all Analytics is a Reporting tool which provides users with the data and tool to answer their queries that are important to run their business. Eg. The users like Managers etc. need reports to check how their business is going on  and what are the profits and lossess, and what opportunities are there in what all regions etc. These reports can be made available to the users on just a click using Analytics. The users dont have to write queries or take out xcels and do all such efforts.

Other Analysis tools are generally difficult to use and requires a detailed knowledge, may require writing queries, or compiling of data from many sources etc. and the Reporting tools are generally static and are less interactive. Hence, Analytics act as a package and can help users in all these scenerios.

Analytics provides insight, processing, and prebuilt solutions that allow users to access critical business information and acquire the business intelligence to achieve optimal results. We can access large business data frequently by making use of Analytics. It makes use of the basic Industry techniques like Datawarehousing  and Dimensional Modelling